DVB102 IMAGE DESIGN AND PRODUCTION
WEEK 04
#oneperday2023
Persuasive Poster
Image 1 - Initial Sketches
Image 2 - Street Backdrop
Image 3 - Australian Fauna Backdrop
Image 4 - Beach Backdrop
MATERIALS
Pencil
Green brush pen
Blue brush pen
A4 printing paper
TECHNIQUE
Basic pencil techniques such as hatching, cross-hatching, shading and patterns to emulate form and to make subjects stand out.
PROCESS
Within these initial sketches, I was set on either making my poster around coal bleaching or littering. I began with four thumbnails; two for litter and two for the coral. I ended up liking the hand picking up rubbish concept so I made my three iterations around this poster, one with a street backdrop, Australian fauna and beach backdrop. The target audience for these posters would be young adults aged between 20-25 years. I did like the Australian fauna idea but ended up sticking with the initial beach backdrop.
REFLECTION
I went into making these "hand picking up rubbish" posters with the thought they could be used as a series of persuasive media, all incapsulating the same concept but each slightly different and in different locations. The street backdrop would have taken some time if I picked it for my final piece but the Australian fauna was a very appealing idea, I almost chose it as it connects directly to Australians emotionally using identifiable fauna found in the bush as well as being a very pleasing poster to look at and would have just enjoyed drawing plants, if developed further. However, I stuck with the beach backdrop idea as I felt incorporating the beach and coast Australia is most proud of would not only emulate on the importance of keeping them clean but grab the attention as it is a very common environment almost all of everyone has seen at least once but simplistic enough to focus on the litter in view.
Image 5 - Rendered Poster
MATERIALS
Clip Studio Paint
TECHNIQUE
Digital paint rendering, hatching, texture, composition of the hand to background to text and values for the highlighted lighting. As well as using various textured default brushes found in CSP.
PROCESS
I began with a rough digital pencil sketch, laying the foundation of where the hand would go, how the backdrop's perspective would be placed and the flow of the composition moving to the right as the hand, the shoreline, clouds and land over the water favors the right side. After laying flat colours and using references, I went in and rendered the hand first in its own layer, then the beach backdrop below it and the hand's shadow on the sand. Once I played around with the colours, I used the lasso tool to create the "Just DO IT" slogan and added the fact text at the bottom which was sourced from planetark.org (https://planetark.org/newsroom/news/how-much-waste-does-australia-generate-and-where-does-it-go#:~:text=In%202020%2D21%2C%20Australia%20generated,of%20471%20Sydney%20Opera%20Houses.)
REFLECTION
I tried to make the J of "Just DO IT" to resemble a whale tail but it hasn't been perfectly executed and perhaps could of had some white texture added to become more identifiable. I do like how the hatching and texture of the hand turned out, especially the wrist and the back of the hand where the lighting is perfect. The fingers could do with more rendering however I struggled in doing so, so I left it be. Lighting on the hand is well done in some places more than others but overall when looked at from a distance, does indeed encompass the form/anatomy of a hand in sunlight as I tried to emulate. The background clouds and shore are great and exactly how I imagined however, I struggled in relaying the patterns found in sand onto my work so went with a basic one way angle hatching just to get that overlapping and speckled sand look. The wrapper itself has little detail and rendering however is identifiable as litter so it works. And finally the use of light blues and the warm colours of the sand and hand complement each other very nicely as they are close to the complementary colours of blue and orange.
Image 6 - Collage Poster
MATERIALS
Clip Studio Paint
Unsplash images
Magazine text generator
TECHNIQUE
Crop with the lasso tool, warp images with the transformation tool over the rendered poster then editing the colours and saturation to match the sourced images together using the Hue/Saturation/Luminosity editor and adding shadows and layers of sand over the wrapper with rendering techniques to build depth.
PROCESS
I started out by using the previous rendered poster as a base, downloading images from the website unsplash.com and cropping out the parts I wanted, fitting them together through layers and editing hue, saturation and brightness so they flowed with one another without clashing or feeling out if place. I first added the sand, then water, the sky, the hand (the hand also has a blue hue to its shadows to add to the complementary colours) and used a website to generate black and white magazine text to give the poster a more collage feel to it and then finally added the fact text at the bottom with a half opacity white outline around it as without it, the text got lost in the sands darker shadows.
REFLECTION
I made a digital collage instead of a traditional approach because 1) I did not own any magazines only old, old newspapers and I wanted to make a nice poster and 2) I had much, much more control over the piece through using a digital interface and had free-rein to edit and play with colours as much as I wanted. I actually really, really like how this collage turned out, especially the colours and composition of the poster, even the hand I used with it's grainy noise, watch and tattoos add to the overall visual appeal. Especially the colours which I usually stuggle with, look pretty nice here. The text and title could have been done differently to be more appealing. But from my sketches to this collage poster, my idea has been greatly developed and fleshed-out. I am happy with the result of this week's exercise.
